Managing Director
Sue is Founder & Managing Director of Barrett Consulting Group (est. 1995), incorporating Barrett, Sales Essentials, Mind Your Emotions, Sustainable Selling, Barrett Research, and Sell Like a Woman. Barrett is one of Australia’s leading sales consulting firms specialising in Sales Strategy, Sales Force Design, Assessments, Sales Training and Sales Coaching.
Sue is regarded by many mainstream business press publishers & editors as one of the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today, with her company’s articles featuring weekly in BRW & Smart Company, as well as bimonthly in IPA’s magazine The Public Accountant.
Sue has written and published 21 books and 500+ articles to date on the world of 21st Century selling including topics on sales philosophy/culture/ethics, sales leadership, sales coaching, sales training, selling skills, sales mindset and resilience, neuroscience in selling, etc.
Sue works as business adviser, sales coach & trainer, speaker, and facilitator.
One of Sue’s most significant achievements is to be the first in Australia to put the profession of Selling on the University Agenda through a partnership with Swinburne University of Technology. The Barrett Sales Essentials Transformation Program is the first VET accredited sales training program endorsed by a University in Australia providing a Diploma in Business, Certificate IV in Business Sales and a Certificate IV in Business Administration.
Sue’s education & public accomplishments include: BSc, Cert (Strategic Mgt), Cert IV (Workplace Assessor & Trainer); Accd. Executive Coach. Inducted into the Business Women’s Hall of Fame 2000; Finalist in 1998 & 2001 Telstra Business Woman of the Year Award; 1997 Winner of Telstra & Victorian Government Small Business Award.
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