Selling Better Lexicon


Argument: must be reasoned, logical ideas and give evidence-based. A reason or set of reasons given in support of an idea, action or theory.

Better: more desirable, satisfactory, or effective. Improve on or surpass (an existing or previous level or achievement). More excellently or effectively.

Blind optimism: blind optimism is self-deception. People who demand a sunny outlook, even when confronted with plenty of legitimate reasons to worry, are essentially encouraging others not to be intellectually honest.

Business: a person’s regular occupation, profession, or trade: work, line of work, line, occupation, profession, career, employment, job, day job, position, pursuit, vocation, calling, field, walk of life, craft. Commercial activity: trade, trading, commerce, buying and selling, dealing, traffic, trafficking, marketing, merchandising.

Community: a community is a small or large social unit (a group of living things) who have something in common, such as norms, religion, values, or identity. Communities often share a sense of place that is situated in a given geographical area (e.g. a country, village, town, or neighborhood) or in virtual space through communication platforms. Durable relations that extend beyond immediate genealogical ties also define a sense of community. People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at large. Although communities are usually small relative to personal social ties (micro-level), “community” may also refer to large group affiliations (or macro-level), such as national communities, international communities, and virtual communities.. Human communities may share intent, belief, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness. The word “community” derives from the Old French comuneté, which comes from the Latin communitas “community”, “public spirit” (from Latin communis, “shared in common”).

Empowerment: the term empowerment refers to measures designed to increase the degree of autonomy and self-determination in people and in communities in order to enable them to represent their interests in a responsible and self-determined way, acting on their own authority. Empowerment as action refers both to the process of self-empowerment and to professional support of people, which enables them to overcome their sense of powerlessness and lack of influence, and to recognize and use their resources.

Ethical: relating to moral principles or the branch of knowledge dealing with these. Morally good or correct. Avoiding activities or organisations that do harm to people or the environment. Can a profitable business ever be ethical?

Manifesto: a manifesto is a published verbal declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government. A manifesto usually accepts a previously published opinion or public consensus or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political or artistic in nature, but may present an individual’s life stance.

Marketing and selling are not the same thing: marketing talks to groups and lights the fuse of interest, and Selling talks to individuals bringing the customer experience to life and making it real and personable.

Movement: a group of people working together to advance their shared political, social, or artistic ideas. An act of moving.

Mutual: (of a feeling or action) experienced or done by each of two or more parties towards the other or others.

Opinion: a view or judgement formed about something, not necessarily based on fact or knowledge.

Opportunity: a time or set of circumstances that makes it possible to do something.

Optimism: hopefulness and confidence about the future or the success of something.

Philosophy: philosophy is a way of thinking about the world, the universe, and society. It works by asking very basic questions about the nature of human thought, the nature of the universe, and the connections between them. The ideas in philosophy are often general and abstract.

Practical: (of an idea, plan, or method) likely to succeed or be effective in real circumstances; feasible: of or concerned with the actual doing or use of something rather than with theory and ideas.

Prosperity: the state of flourishing, thriving, good fortune or successful social status. Prosperity often encompasses wealth but also includes other factors which can be independent of wealth to varying degrees, such as happiness and health.

Purpose: the reason for which something is done or created or for which something exists.

Purposeful: having a clear focus. Beginning with a vision for what you want to accomplish, and concentrating on your goals.

Selling: give or hand over (something) in exchange for money. Persuade someone of the merits of.

Selling out: (opposite) abandon one’s principles for reasons of expedience. “The prime minister has come under fire for selling out to the United States”

Sustainability: the ability to be maintained at a certain rate or level i.e. “the sustainability of economic growth“. Avoidance of the depletion of natural resources in order to maintain an ecological balance i.e. “the pursuit of global environmental sustainability“

Sustainable: able to be maintained at a certain rate or level. Able to be upheld or defended.

System: a set of things working together as parts of a mechanism or an interconnecting network; a complex whole. A set of principles or procedures according to which something is done; an organised scheme or method