The three core beliefs that underpin The Selling Better Movement


We believe everybody lives by selling something

Everybody can learn how to sell and sell better; and be confident to sell themselves, their idea, product or service; whether they call themselves a salesperson or not.

If you sell ethically you should never feel ashamed of the act of selling itself or being called a salesperson, ever.

Negative stereotypes of selling create destructive beliefs systems and behaviours that hold many people back from reaching their true and full potential; by embracing our inner salesperson we can begin to release our talents and capabilities to the world and flourish in ways we hadn’t imagined before.

Selling advances people’s careers and benefits everybody.

We believe in a fair exchange of value

Selling is about creating a fair exchange of value between buyer and seller; it’s about mutual prosperity

Selling is about forging healthy viable relationships, recognising these relationships do not remain static and unchanged. They are designed to be stress-tested, to grow and change; they thrive on trust, openness and honesty, and result in new ideas and shared common ground on which to build better outcomes together

We believe we cannot seek achievement for ourselves and forget about progress and prosperity for our community… Our ambitions must be broad enough to include the aspirations and needs of others, for their sake, for our own and for the planet

We believe in long term and sustainability

Human-centred, ethical selling is a better and more sustainable way of doing business, in the short and long term. We are putting humanity back on the corporate map and endorse buying and selling experiences that treat people with dignity and respect

We are for long term strategies and sustainable business practices, not short term-ism and consumerism

Sales is the oxygen that fuels the fire of opportunity
Business is essentially an answer to human needs and if there is no need to satisfy, there is no business and no exchange of money, resources or value

Teams, organisations, customers and communities flourish when great ideas, initiatives, products or services gain traction and change the world for the better. Without customers and people who can sell, organisations cannot exist