About Us


At Barrett, we’ve been studying, researching, modelling, promoting and educating people on a better, human centred approach to selling since 1995. We call it our ‘Selling Better’ philosophy and practices, and we believe the time has come to make a stand. Selling Better is a compelling argument based on decades of specialised experience and a powerful case for changing the way we sell. This manifesto represents a declaration of our intentions to consciously reclaim and practice the true essence of selling.


By partnering with Barrett you will be able to:

  • Sell better, at healthier margins;
  • Make more informed decisions about how to lead your sales team and operations and minimise execution risk; and
  • Build a client centric, team based business culture that attracts and retains more of the clients and employees you want


Let us help you take the complexity out of Selling Better.

Our services are available in person and online so you can speak to us about:

  • Developing effective Sales Strategies and Go-to-market Action Plans
  • Market Segmentation Analysis and Plan
  • Sales Operations Audit and Action Plan
  • Sales Benchmarking and Sales Assessment for recruitment and development purposes
  • Customised Sales Training for the Classroom and Field (field sales, telephone sales, customer service, sales planning, prospecting, solutions selling, value based selling, strategic account and key account management, etc.)
  • Online Sales Training (sales skills, sales planning, prospecting, solutions selling, value based selling, etc.)
  • Sales Management Training (sales coaching, account mapping, sales financials, sales recruitment, performance management, sales strategy, sales leadership, etc.)
  • Sales Coaching (group and one-on-one)
  • Sales Consulting and Advisory Services
  • Innovative Key note presentations for conferences and events